Event Production

My background in producing for musicians, theatre, film, and digital marketing has fine-tuned my skills in storytelling, creative narratives, and intentional brand presentation.

These experiences have taught me that producing is all about deciphering the puzzle of how  to connect the creator to the audience. Not through formulas or gimmicks, but through a core set of principles. And my main principle is making the promotion and the product inseparable.

Inspired as I am producers like Malcom McLaren, manager of the Sex Pistols, and Joe Papp, creator of Shakespeare in the Park, I believe that marketing and the arts are simply two sides of the same coin, each enhancing and elevating the other.

I approach my work not just as a producer, but as a marketing strategist, an entrepreneur, and an artist in my own right.